Our Commitment

Customer Service Charter

This Charter defines how Surefront Insurance Brokers Ltd (“Surefront”) serves, protects, and advocates for our customers across the entire insurance lifecycle. It sets measurable service standards and turnaround times (TATs) for our brokerage services and our liaison with underwriters, assessors, and service providers.

Our Promise

We act solely in our client’s best interest. We provide clear advice, negotiate competitively with efficient underwriters, and deliver fast, accurate service with proactive communication.

Service Standards & Turnaround Times (TATs)

Service Area Standard Turnaround Time (TAT)
Advisory, Quotes & PlacementInitial enquiry responseWithin 2 business hours
Personal lines quotes (Motor, Domestic, Travel)Within 4 business hours
SME package quotesWithin 24 hours
Corporate/complex risks3–5 business days (subject to data completeness)
Market comparison schedules (corporates)5–7 business days from full documentation
Binding Cover & DocumentationConfirmation of cover / Cover Note / Risk NoteSame business day (≤ 4 hours)
Policy documents from underwriter5–10 business days; interim confirmation same day
Certificates (Motor, WIBA, GL, etc.)Same day (standard) / within 24 hours (complex)
Endorsements & AmendmentsClient request acknowledgementWithin 2 business hours
Submission to underwriterWithin 24 hours of receipt
Underwriter endorsement issuanceWithin 3 business days; client updated within 24 hours of receipt
Medical (Health) Scheme OperationsPre-authorization submissionWithin 1 hour of complete docs
Emergency pre-authorizationImmediate escalation; ≤ 1 hour response
Member onboarding & card issuanceWithin 5 business days of full enrolment data
Claims HandlingClaim acknowledgement & file openingWithin 2 business hours (next business day if after hours)
Lodgement to underwriter/loss adjusterWithin 24 hours of receiving initial docs
First status updateWithin 48 hours of notification
Ongoing updatesEvery 5 business days or on milestones
Fast-track claims (windscreen, travel delay, etc.)3–5 business days from full documentation
Motor repairs (inspection & authority)Inspection within 24 hours; authority within 3–5 business days of docs & report
Medical reimbursementsSubmitted within 24 hours; settlement in 7–14 business days (insurer dependent)
Premium & AccountsClient receipting & statement updateWithin 24 hours
Refund processingInitiated within 3 business days of insurer confirmation
Renewals & Lapse PreventionRenewal notices60/30/14/7 days before expiry
Continuity of coverGuaranteed if client confirms terms and payment before expiry
Communication StandardsPhone call answeringWithin 3 rings (where practicable)
Email acknowledgementSame business day (≤ 4 business hours)
Formal correspondence acknowledgementWithin 1 business day

Dispute Resolution & Escalation

  1. Frontline Resolution: Raise the issue with your Surefront Account Manager/Service Desk. Acknowledge within 1 business day; provide a resolution plan/ETA.
  2. Management & Executive Review: If unresolved, escalate to the Operations Manager, Head of Operations, or CEO. Firm feedback will be given within 24 hours with guidance on next steps.
  3. External Redress: If dissatisfied after internal steps, clients may seek resolution via regulatory/industry mechanisms or mediation/arbitration forums, in line with Kenyan law.

Data Privacy & Confidentiality

We handle all client information lawfully and confidentially. Data is used solely for broking, placement, administration, and claims purposes, and shared only with relevant parties on a need-to-know basis.

Fair Advice & Market Conduct

  • Advice is tailored to client needs, risk profile, and budget, with clear disclosure of premiums, fees, taxes, conditions, and exclusions.
  • We seek multiple market options where appropriate and disclose any actual/potential conflicts of interest.

Continuous Improvement

  • We invite feedback through all channels and commit to root-cause correction where service falls short.
  • Service metrics are reviewed monthly; this Charter is reviewed annually or upon regulatory/market changes.